Tripp Trapp Case Study The challenge Stokke sell over 120 variations of the Tripp Trapp chair. The chairs also come […]
The Braid Blog; featuring online strategy ideas, thoughts and observations on web marketing issues. The aim is to both inform and elicit comment on a range of issues that relate to both our clients, our industry, or just things we have worked on!
Tripp Trapp Case Study The challenge Stokke sell over 120 variations of the Tripp Trapp chair. The chairs also come […]
For most businesses websites are critical for lead generation and data capture of potential customers. The data is typically collected […]
Outsourcing as strategy Companies increasingly outsource specialist services and logistics; Accounting, HR, Delivery, server hosting, advertising etc. The arguments for […]
Website analysis and reporting on the critical issues; do you know your ROI from your Bounce? You have a Google Analytics […]
…and the agency didn’t deliver the brief We took on a project the autumn of 2013 acting as web strategy […]
Utility Companies; a customer’s (failed) Great Expectations Sharp practises; Questionable contract terms; Ludicrous charges; Not-customer service….? Any of these thoughts […]
Ecommerce Winners and Losers The 2014 Christmas trading announcements highlight the apparent impact of the internet. The volume of web […]
When you develop a clients marketing, build website functionality, optimise content and then see the whole thing collapse, you have […]
Organic search marketing or SEO has always been challenging, but here are some thoughts on why it could become redundant. […]
So does an online strategy have to deliver ROI? More importantly, what’s the point of an online strategy? Have you […]
A problem for SME’s The Sage 50 accounts package is designed to save time, deliver accurate data and, in many […]
Practical usability testing of websites I was researching some data on website usability recently. Having been involved in many usability […]
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