• User acquisition strategy
  • Search engine strategy
  • Content strategy
  • Competitor analysis
  • Online Consultant

What Braid Consulting Did:

The challenge was to build a digital strategy, initially for their self build division that could be implemented and shown to work before producing similar digital strategies for the other divisions. A series of research tasks were conducted to establish the market position, competitor’s analysis, key words being searched, the market in general.

A set of recommendations were put forward for consideration including usage of key words and phrases, what the target audiences are actually looking for, user journeys, information architecture, online and offline marketing plans and how the site should function to achieve the user needs of the site and microsites.

  • full online digital strategy
  • customer acquisition plan
  • search engine optimisation

What We Achieved:

  • A digital strategy to be followed
  • Targets that are measurable
  • Full set of objectives