Email marketing double entendre

I cant decide whether this is a very clever piece of email marketing, or a genuine mistake by a slightly naive marketing department?  Certainly the spam filters didn’t seem to mind the reference in the title! And a small update; the website itself provides further entertainment, informing just what these gauntlets protect you from. What is intriguing is that[…]

Spot the web strategy Nobb

Managing a client who’s fishing for free web marketing strategies (No obvious brief or budget; Nobb) The bane of every consultant and agency is the enquiry which looks like a potential project, but quickly turns into a waste of time, leaving the agency/consultant feeling rather used. So how do you spot, manage, deter or convert a “nobb” client[…]

Website strategy; building solutions

1. Define the problem Most website strategy solutions come about from a specific problem or combination; conversion drop, lack of sales, high exits, wrong traffic. Once the problem(s) has been identified and agreed at all levels it is simply a matter of process to find the solution to test. 2. You need to decide what[…]

When contracting goes wrong: lessons to learn

The current digital arena is awash with senior people, now redundant and companies who no longer employ senior or expensive experts. The result is a lively and competitive market, with developers, project managers and digital marketing specialists being recruited for specific projects. How successful these contracts are can be mixed, and inevitably issues occur. But[…]

In this age of digital delivery

In this age of digital delivery – emails, Tweets, instant messaging – it is still good practice to send letters, and nice to receive them. There are so many spam emails that have to be filtered through on a daily basis, even with the best spam filters on the market. So, to send a letter[…]

Busting the SEO Myths; some Strategy Consultants views

1 – SEO needs major technical and programming knowledge Not anymore. Making sure your site meets the core basic requirements of good content, written for human beings. Online reputation, good content that real people want to look at and a site with a basic, simple structure is as technical as it gets. 2 – SEO is[…]

Mistakes in SME Web strategy; a web consultants view

According to economic forecasters there are over 4 million small businesses in the UK, and many will have a website. Unfortunately many of these businesses will not be able to answer the following in a strategic manner; Why have we got a website? How do I know what its doing? Has it been built correctly[…]

From Tourist Board to Welcome…. The evolution of

Introduction The Yorkshire Tourist Board had for many years overseen county tourism promotion from its Victorian villa opposite the Racecourse in York. In 2008 a new Chief Executive was appointed, and a new strategy introduced, to rebrand the Tourist Board as Welcome to Yorkshire. Central to the strategy was digital marketing. The rather traditional website[…]

The Superbreak team; where are they now?

In the early noughties, Superbreak Mini Holidays went through a period of huge growth and development. From being one of a number of short break tour operators in the 90’s, Superbreak became virtually the only one left by 2008. Customers went from 65,000 to 1.8million. Turnover jumped dramatically, from £46million in 2000, to £121million in[…]