An online strategy blog from Braid Consulting. Our Blog features online strategy ideas, observations and case studies on web marketing issues. The aim is to both inform and elicit comment on a range of issues that relate to both our clients, our industry, or just things we have worked on!
As you’d expect from a strategy blog, we will be both hypothetical as well as refer to specific web projects. Where possible real strategic results will be used if our clients are happy to share the data! We share other thoughts from on-line strategy commentators, with specific reference to seo, website usability and brand marketing.