Busting the SEO Myths; some Strategy Consultants views

1 – SEO needs major technical and programming knowledge Not anymore. Making sure your site meets the core basic requirements of good content, written for human beings. Online reputation, good content that real people want to look at and a site with a basic, simple structure is as technical as it gets. 2 – SEO is[…]

From Tourist Board to Welcome…. The evolution of Yorkshire.com

Introduction The Yorkshire Tourist Board had for many years overseen county tourism promotion from its Victorian villa opposite the Racecourse in York. In 2008 a new Chief Executive was appointed, and a new strategy introduced, to rebrand the Tourist Board as Welcome to Yorkshire. Central to the strategy was digital marketing. The rather traditional website[…]

Web strategies for success

At most client briefings there are quite often common goals; improve usability, make us different, make sure we are better than our competitors. Which are fine but these objectives have now become ‘the norm’ and get recycled over and over, it’s a safe option and familiar to everyone involved. Objectives like these may lead to[…]