Your in-house online marketing team!
Braid Consulting combine the key disciplines of online marketing and web project management into a service akin to having your own senior online marketing.
We ‘boast’ award winning experience in search engine marketing as well as quantifiable results in a range of traffic-building strategies. We have considerable experience in usability, website analysis, social marketing, PPC, banner campaigns and affiliate marketing. Ensuring your strategy is affordable, realistic and deliverable is a key concern. We price strategies based on expectations and targets. We might refuse a client who has unrealistic objectives. We will manage either our team or your preferred agency to deliver the strategy; managing agency delivery is a particular area of expertise. The big companies have brand managers, marketing and eCommerce teams; you can have that experience with Braid Consulting – we work with you to be more than just your online strategy consultants, but to act as a member of your team.
Digital Project Management
Monday Good start to the week; a productive meeting with a new client in Doncaster talking through a joint public sector tender response. Hope we will come out of it with a nice big contract. But it does point to the lack of knowledge that many digital agencies that we have come across over the[…]
…and the agency didn’t deliver the brief We took on a project the autumn of 2013 acting as web strategy consultants/web project managers for a business with no direct knowledge of digital projects. The client needed a new website but had no in-house expertise in digital projects to brought Braid in to manage the exercise.[…]
Utility Companies; a customer’s (failed) Great Expectations Sharp practises; Questionable contract terms; Ludicrous charges; Not-customer service….? Any of these thoughts seem familiar? Well here is part 1 of a simple little story to exemplify just how much the average consumer should modify their “Great Expectations” Situation You have had a family contract for 2 years[…]
Ecommerce Winners and Losers The 2014 Christmas trading announcements highlight the apparent impact of the internet. The volume of web sales will overtake high-street revenues for many businesses in the near future (if not already!) But what can we project as likely impacts of the most recent “positive” reports? 1. Knee-jerk agony You can picture[…]
When you develop a clients marketing, build website functionality, optimise content and then see the whole thing collapse, you have to take a moment to scream, then review whats happened. In the case of one client what became apparent was that we had bleated about dupe content for 18 months, only to see the ‘proof[…]
Organic search marketing or SEO has always been challenging, but here are some thoughts on why it could become redundant. The endless struggle to attain the top organic positions becomes ever more challenging due to the monthly tweaks of Panda and the Penguin changes. But there are more fundamental issues that are reducing the significance[…]
So does an online strategy have to deliver ROI? More importantly, what’s the point of an online strategy? Have you ever started a meeting without an agenda? Fixed the car with no idea of where to start? Got on train with no destination? Amazingly, I have heard of people and businesses trying all 3 of[…]
A problem for SME’s The Sage 50 accounts package is designed to save time, deliver accurate data and, in many cases, act as the first port of call for stock management. Accounting packages are not often associated with powering e-commerce solutions. Certainly not at a cost that makes them accessible to small businesses. Or so[…]
Practical usability testing of websites I was researching some data on website usability recently. Having been involved in many usability tests over the years I am perhaps now programmed to view issues in a similar way all the time. Equally, having been involved in statistical studies for sites such as superbreak.com, citybaseapartments, Yorkshire.com and many[…]
I cant decide whether this is a very clever piece of email marketing, or a genuine mistake by a slightly naive marketing department? Certainly the spam filters didn’t seem to mind the reference in the title! And a small update; the website itself provides further entertainment, informing just what these gauntlets protect you from. What is intriguing is that[…]
Managing a client who’s fishing for free web marketing strategies (No obvious brief or budget; Nobb) The bane of every consultant and agency is the enquiry which looks like a potential project, but quickly turns into a waste of time, leaving the agency/consultant feeling rather used. So how do you spot, manage, deter or convert a “nobb” client[…]
1. Define the problem Most website strategy solutions come about from a specific problem or combination; conversion drop, lack of sales, high exits, wrong traffic. Once the problem(s) has been identified and agreed at all levels it is simply a matter of process to find the solution to test. 2. You need to decide what[…]